Blog

Insights for event organizers

Case studies and practical guides for B2B exhibition and conference organizers.

Visitors and exhibitors talking at an exhibition booth
Case study

IN-APPS 2026: 619 profiles, 312 leads and 84 meetings

How IN-APPS 2026 used ExpoConnect to turn visitor registrations into buyer profiles, exhibitor leads and booked meetings.

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ExpoConnect dashboard showing check-ins and leads
Guide

What should organizers measure after a B2B exhibition?

Visitor counts alone do not sell next year’s booths. Five numbers that show exhibitors the event was worth it.

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Conference visitors at an exhibition
Guide

How audience profiles help improve conference planning

Knowing who registered, from their industry to their role and interests, helps organizers plan sessions, matchmaking and the floor layout.

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